Fashion

Joondalup Festival Fashion Fever

CHELSEA JANE SIDAWAY

THE 13th annual Joondalup festival was recently held in central Joondalup, providing the opportunity to experience an exciting program of local music, fine food, street performance, markets, carnival rides, contemporary arts and more.

This year’s festival hosted a strong fashion presence, with the Lakeside Joondalup shopping complex sponsoring a range of runway events throughout the festival.

Lakeside shopping tenant, and leading Western Australian fashion retailer, Transit Clothing, hosted a late afternoon fashion show at this year’s festival, showcasing the latest looks for the upcoming autumn season.

Transit Clothing marketing coordinator Jessica Rullo said: “We want to show people how to look fantastic, without spending a fortune”.

The fashion show marks the start of the autumn/ winter collection launch, with many of the items showcased in the soon to be released Transit clothing catalogue.

Model Lauren Haynes walked in the festival’s Transit Clothing fashion parade.

“This year’s festival fashion offering is fantastic. I’m a student, and I like to look good without breaking the bank,” she said.

The parade held on the festival’s promenade stage featured a street runway show, with models walking down a road-style runway in the latest trends.

The Transit clothing parade was one of many events ensuring the first day of the weekend-long festival went off with a bang.

Memorable activities included local music, acts and street performers who further set the tone for the annual extravaganza.

This year’s festival aimed to increase its appeal to students, hosting a range of talented students promoting top-end fashion brands.

Model and Curtin University student Rebecca Johns featured in the winter showcase, a fashion parade displaying the latest winter fashion available at selected retailers around Perth.

“The festival is a fantastic opportunity to showcase the growing range of local fashion in a fun, community environment; it’s great,” Ms Johns said.

Festival organisers encourage more student and youth contributions to the festival each year, with this year’s festival hosting the biggest ever range of local and student-run fashion shows, parades and pop-up stores.

This year’s festival aimed at generating awareness of the growing range of fashion retail within Western Australia.

Stalls, selling locally designed jewellery, clothing, footwear and much more, were new and exciting editions to the usual carnival-style family event.

Ms Johns said: “The fact you can buy all of the products at stores near you is what makes the festival so important to the community; it’s a personal shopping guide!”

The festival is set to dazzle again next year, with onlookers expected to see a growing presence of fashion retail as the Perth fashion scene takes flight.

Categories: Fashion

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