Business is blooming

Florists across Australia are under the pump ahead of Mother’s Day, one of the busiest weeks of their year.

East Fremantle florists Floral Army will deliver a stunning array of flowers and unique plants this weekend, but behind the scenes it’s highly stressful.

Floral Army co-owner Alicia Zorn says there are a lot of logistics that come with the arrangement of flowers.

“We’ve got a portable cool room that we have for the week and we have to predict how many orders we are going to get or how much stock we’re going to move, so that’s really stressful,” she said.

“(As well as) dealing with a fresh product that’s a perishable.”

The staff also have to put in extra hours throughout the week to make sure the orders can go out on time.

“We start at 4am and work until it’s done pretty much,” she said.

Flowers from Floral Army in East Fremantle. Photo: Joshua Sunderland

Miss Zorn said her business was trying to minimise waste.

“In terms of our wrapping, the only plastic we use is to cover the water bubble…the rest is paper,” she said.

“We are working with the growers, (they) package everything up so certain growers, if they’re local, we can get them not to package but we just try to recycle what we can and seperate all the different waste.

“Obviously the flowers have to stay fresh a day or so while they’re being delivered, but we try encourage people to get glass vases instead.”

With a demand for Australian native flowers growing, Miss Zorn said it was a joy to help celebrate mothers.

“It’s really nice that flowers are on trend at the moment and lots of people can spoil their loved ones,” she said.

“Mums deserve all the presents that they can get because they’re superwomen.”

Flower wrapping at Floral Army. Video: Josh Sunderland.

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