The Australian Tourism Exhibition (ATE) show will see international players in the tourism industry come to Perth to rub shoulders with local sellers, with the goal of putting Perth on the map as a destination hotspot.
Held at the Perth Convention and Exhibition Centre from April 8th – 12th, ATE is Australia’s largest annual travel and tourism business-to-business event.
The event brings together Australian tourism businesses, tourism wholesalers and retailers from around the world through a combination of scheduled business appointments and networking events.
Destinations Perth is a tourism company that will be trading at the event.
CEO of Destinations Perth, Tracey Cinavors-Prosser, said the event is fast-paced, giving sellers and attendees plenty of opportunities to network.
“It’s like speed dating – you get 15 minutes to speak with sellers through scheduled appointments to see if you have any interest,” she said.
“It’s a great opportunity to show what products and infrastructure we have to offer.”
Destinations Perth is taking part in an extensive familiarisation program held before the event which is hosted for visiting buyers and media.
“I’m in Rottnest Island today at a pre-show event, which allows the visitors to have a first-hand experience of what our beautiful city has on offer,” she said.
Mrs Cinavors-Prosser said the aim of the show is to get international visitors to see new aspects of Perth.
“We are excited to show off recent developments such as Elizabeth Quay and Yagan Square which make Perth a lot more appealing to travellers,” she said.
Australian Hotels Association’s (AHA) media and communications executive David De Garis said this is their 10 year of involvement in ATE through sponsoring the event.
“AHA is involved with many industries that are impacted by tourism from hotels and restaurants to facility licenses,” Mr De Garis said.
“We, as well as a number of our member hotels, sponsor this wonderful event to not only put on a great event, but to get our names out there for international guests to ATE,” he said.
ATE is expected to deliver approximately $9 million to the WA economy and provide significant economic benefit to the state.