ISRAEL NAI AND LAUREN GILBERT
May 30, 2014
The Jeans for a Cause campaign is aiming to break the stereotype of the op shop by collecting quality jeans for resale in Anglicare op shops.
Anglicare fundraising and partnership manager Mark Henderson said op shops had a reputation for having bad quality, cheap merchandise and were seen to cater to older people.
“People have jeans lying around,” Mr Henderson said.
“Jeans for a Cause is a way to get those clothes available for other people to wear.”
He said the campaign’s aim was to generate more quality stock for their stores and raise funds for projects that Anglicare runs, such as the winter appeal.
Jeans for a Cause is in its fourth year and runs annually only at Garden City Shopping Centre in Booragoon.
This year’s Jeans for a Cause will run until June 1.
Garden City assistant marketing manager Giselle Cameron said the campaign was becoming more popular, with customers asking when the next Jeans for a Cause would be held.
“A couple of years ago we received over 1000 pairs,” Ms Cameron said.
Garden City stylist Julie Noble said the campaign had already received more than 500 pairs of jeans that could be resold.
“Jeans that aren’t saleable can still be donated, but will be made into new things,” Ms Noble said.
Ms Cameron said the campaign was so successful because jeans were an item people had more than one of and they liked the idea of giving their jeans to a charity that would be able to resell them.
Ms Noble said they received a variety of designer brands such as G-Star RAW, Calvin Klein, Sportscraft and Levi as well as jeans from department stores such as Target.
She said 90 per cent of donations were coming from women, however encouraged men to get involved.
Ms Cameron said a swap meet would be held on Sunday, where people would be encouraged to bring a pair of jeans to swap with someone else, or donate them and receive a $10 Garden City gift voucher.
Garden City marketing assistant Annabel Bachmann said there were strict acceptance criteria, including no rips or stains.
Mr Henderson said jeans were chosen because they were a popular item in Anglicare op shops.